Privacy & data protection legislation is multi-faceted and complex, creating risk for your organisation. Getting it wrong can have significant financial and reputational impacts. The challenge is that if personal information is viewed solely as presenting risk, you miss the opportunity to harness the value it can create.
Technology has enabled the exponential growth in personal information collection, but value is created through personalisation. It is by personalising content and services that organisations enable growth, improve customer service and enhance working practices. Without personal information, personalisation is dead. This makes it a key asset.
Uniquely, the asset – personal information – is not owned by the organisation but loaned to them by individuals. Each person is trusting you to use their information for the purpose it was provided, looking after it securely and ethically.
At Ixium out goal is to support you in protecting and realising the value that personal information presents to your organisation. We look forward to working with you on this journey, turning your vision into reality.